Pay Per Click Campaign is one of the initial strategies that start-ups tend to use in marketing their business. This is a good method to create brand awareness and get enough clicks to be of a noticeable amount. But it needs some investment and a start-up usually is cash-crunched so may have limited resources, finances, and manpower. Of course, there is a need to give it a try. However, there is no sure shot method that it will bring about a huge CTR. If this is not happening then the strategy used by the PPC management is not up to the mark. It needs a boost up or modification so that the CTR is high. Only this will bring about growth in the start-up and make a mark in the business world.
