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About :
Company overview
I have over 12 years of search marketing experience in top-end consultancies, agencies, and working in-house. I have worked with a wide range of clients, from young start-up companies to Fortune 500 brands in a variety of industries. I have several agency clients that white-label my services. Over the years I have come to understand how Google works both organically and in paid search and how businesses can maximize search in all stages of the buying cycle. I approach every project from the potential customer's perspective which helps align customer expectations with the business goals. I am a natural people-pleaser and have excellent (and timely!) communication skills so you should never have doubts about how a project is progressing. One of my biggest strengths, I know how to set up and structure campaigns so that you get the most bang-for-your-buck (or your clients' bucks!).
I am experienced in:
Google Ads (formerly AdWords) search, and display networks.
Developing remarketing campaigns for search and display.
Creating Google Shopping campaigns.
Creating Excel macros and using the AdWords Editor to scale PPC campaigns quickly and efficiently.
Setting up conversion goals and funnels using Google Analytics to measure and optimize performance.
Crafting effective keyword lists that minimize wasted clicks and prioritize the best performers.
Using advanced bidding strategies to maximize the best converting keywords.
On-going testing of ad copy and ad extensions to improve CTR and reduce costs.
On-page and off-page search engine optimization.
Let me be your paid search manager and I will find ways to get much more out of your online marketing budget!
Please let me know if you have any questions.
The people behind the work
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