Search Engine Optimization in Gist and Simple Terms
In simple terms, you can say SEO short for search engine optimization is a method wherein both the website traffic quantity and quality get improved. There is increased website visibility on the search engine to the users. Initially paid ads can bring in more traffic when targeted the right audience faster. This is sure to increase then ranking. This can be retained as long as you keep using paid advertising. This is a temporary cure. But to get a high rank and retain the spot on the first page SEO is the only route. It brings in organic traffic. This natural way of capturing traffic may take some time like say 4-6 months. Till then you can use the PPC to bring awareness and business growth. Once the natural traffic flows in via SEO your ranking will improve and you will be there to stay on the first page.