Summary
Social Media & Marketing Specialist: Performance-Based Enrolment Growth for Kids' STEM & Arts Centre (Malaysia)
**Description:**
Lumino Innovation Centre is a new enrichment centre in Iskandar Puteri, Malaysia, for children aged 7-15. We combine science, art, entrepreneurship and life skills in hands-on programs, and we're opening our doors to our first intake of students.
We're looking for a social media and marketing specialist to run our online presence and turn it into real enrolments.
**What you'll do:**
- Build and manage our social media (Instagram, Facebook, TikTok, and other platforms you recommend)
- Plan and schedule content using the photos, videos and activity details we supply
- Run organic and paid campaigns aimed at Malaysian parents
- Create ads, captions, and lead-generation funnels (e.g. WhatsApp enquiries, trial class sign-ups)
- Track results and report on enquiries, trials, and enrolments
**What we provide:**
- A library of photos and information on our classes and activities
- Fast feedback and approvals
**Ideal candidate:**
- Proven experience marketing education, childcare, or family-focused businesses
- Understanding of the Malaysian market (Johor Bahru / Iskandar Puteri / Singapore-border families a big plus)
- Skilled in Meta Ads, TikTok, Canva/CapCut, and lead-generation campaigns
- Fluent English; Malay and/or Mandarin is a bonus
- Self-driven, reliable, and results-focused
**To apply, please include:**
1. Examples of past campaigns (especially education or kids' businesses)
2. Your approach to getting 50 enrolments quickly
3. Which platforms and tools you'd use
4. Your availability
We look forward to hearing from you!