Summary
Our Main Objectives
We have three clear priorities:
1. Increase Direct Bookings
Our main goal is to generate more reservations directly through our websites, reducing our dependence on third-party booking platforms such as GetYourGuide, Viator and Civitatis.
We want visitors to become paying customers.
2. Improve Google Rankings (SEO)
We want our websites to rank among the top Google results for relevant tourism searches. We need to improve our organic visibility for keywords related to guided tours, monuments, cultural experiences and tourist activities in Córdoba, Seville, Málaga and Granada.
3. Improve Conversions from Advertising Campaigns
When we invest in Google Ads, Meta Ads or other advertising campaigns, we want our websites to convert that traffic into actual bookings.
We need someone who can analyze and optimize our landing pages, booking processes and calls to action to maximize conversions.
Required Skills
Search Engine Optimization (SEO)
Technical SEO
Conversion Rate Optimization (CRO)
Google Analytics 4 (GA4)
WordPress Landing Page Optimization
Basic knowledge of Google Ads and Meta Ads
Experience with Spanish-language websites
Experience in tourism or online booking websites will be highly valued.
What We Expect
We are not looking for someone who only creates SEO reports or provides theoretical recommendations.
We need a practical specialist who can implement improvements and help us generate more bookings and revenue.
Our success will be measured by: Better Google rankings for commercially relevant keywords.
Increased qualified organic traffic.
More direct bookings through our websites.
Improved conversion rates.
Better performance of landing pages used in advertising campaigns.
Accurate tracking of reservations and sales.