Summary
We are looking for an independent freelance Paid User Acquisition (PPC) Specialist to structure, launch, and manage targeted mobile app install campaigns for Donamix (iOS & Google Play). The app connects people through travel companion discovery, group chat hubs, calls, and casual games.
The goal is to generate real, active downloads at a low Cost Per Install (CPI) and target users who genuinely participate in the community.
STRICT REQUIREMENT: Independent freelancers ONLY. No agencies or outsourced sales reps.
Note on Attribution: All campaign attribution, deep links, and postbacks are fully integrated via Tenjin. You will focus strictly on audience targeting, creative testing, and conversion efficiency.
## Scope of Work:
1. Campaign Setup & Management: Build and optimize high-converting install campaigns on Google App Campaigns (UAC) and Meta Ads (Instagram Reels / Facebook).
2. Targeted Geographic Cohorts: Target focused regions with high digital engagement and travel interest (such as UAE/GCC and UK travel/expat demographics) to avoid high US ad burn.
3. Creative Angle Testing: Test short-form video hooks focusing on real-world travel matching, trip planning, and casual gaming to secure low CPIs and genuine account registrations.
4. Attribution & Retention Monitoring: Optimize ad delivery against Tenjin post-install events (account signups and app engagement) to ensure installs translate into active users.
## Compensation: -
Starting Monthly Management Fee: $100 test milestone.
- Incentive: The monthly management fee will scale up substantially as campaigns prove low CPIs, high retention, and positive ROAS.