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Question: What is Google Ads Quality Score, and why does it matter?
Answer: Quality Score is Google's diagnostic rating of your ad quality on a scale of 1 to 10. It is calculated based on expected CTR, ad relevance, and landing page experience. A higher Quality Score lowers your cost per click (CPC) and helps you win better ad positioning at a lower price.
Question: How do specialists manage budgets to prevent ad spend waste?
Answer: Specialists actively deploy negative keyword lists to filter out irrelevant searches, optimize keyword match types (shifting away from broad match when necessary), configure precise geo-targeting, and set up automated bid strategies aligned with specific CPA or ROAS goals.
Question: What is the benefit of using Google Performance Max (PMax) campaigns?
Ans: Performance Max is an AI-driven campaign type that allows advertisers to access all Google Ads inventory (Search, Display, YouTube, Discover, Gmail, and Maps) from a single campaign. It uses automated bidding and attribution technologies to optimize conversions in line with specified business goals.
