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What is Amazon SEO? Amazon SEO means optimizing your product listings to appear at the top of the Amazon search results (for all relevant keywords).

What You Can Do To Improve Your Amazon Ranking

SEO is about increasing your website visibility on SERP to increase traffic to your website and generate sales. You must be aware of doing SEO on websites. But are you aware of the SEO in Amazon? In this article, I will talk about Amazon SEO & What you can do at Amazon to improve your product Ranking through SEO.

AMAZON has an algorithm which is known as Amazon A9 Algorithm. There are several factors that imply the Amazon A9 Algorithm. These include-

- Good Customer Reviews

- Sales

- Keywords (Relevant keywords for the product)

- Price of that product ( Which should be not too high nor too low )

Here’s how you can do Amazon SEO -

  • Keyword Research

Keywords are the most important part of Amazon SEO. You have to properly do keyword research on amazon. To do this you can simply type the query on Amazon Search Box. This will auto-complete your query. Another option is that you can use various keyword research tools for Amazon, such as SEMrush, Wordstream, Google Keyword Planner, etc.

  • Listing Optimization

After you have done the keyword research, it’s time to optimize your product listing on amazon. You have to choose the best-fitting title for your product which should not exceed 200 characters. Make sure to don’t stuff keywords on the product description. Use bullet points whenever possible. Be detailed about the product description. It will help your products to rank better.

  • Product Images

Use the right product images for your product as the images can make or break the deal. Before buying any product people see product images, how high-quality images are they, product variations, etc. The quality of the images should be very high.

  • Reviews and Ratings

The product reviews and ratings are also equal to the product images or keywords. It plays an important role in the ranking of the product. Just think for yourself- Will amazon ever suggest you any product with a 1-star rating and a bad review?? So keep an eye on increasing the product quality so that you can get good ratings and reviews.