Event Calendar 2026

Event Overview

Spotlight is Semrush’s flagship marketing conference designed for ambitious marketers, SEO professionals, digital strategists, agencies, and business leaders who want to stay ahead in an AI-driven marketing landscape. The one-day event brings together industry-leading experts, executives from globally recognized brands, and innovative marketing professionals to share practical strategies, real-world case studies, and actionable insights. Rather than focusing on theory, Spotlight emphasizes proven tactics that attendees can immediately implement to improve search visibility, brand growth, AI-powered marketing, content strategy, and customer acquisition. With keynote presentations, interactive workshops, mastermind sessions, networking opportunities, and hands-on learning experiences, Spotlight provides an environment where professionals can gain valuable knowledge, build meaningful connections, and prepare for the future of digital marketing. The conference is scheduled for October 13, 2026, at Old Billingsgate, London, UK, and features over 80 speakers representing some of the world's leading organizations.
Key Highlights

1. AI-Focused Marketing Conference – Learn how artificial intelligence is transforming SEO, search experiences, brand visibility, content marketing, and digital strategy.
2. 80+ Industry Experts – Hear from senior marketing leaders, AI specialists, and executives representing globally recognized brands and technology companies.
3. 30+ Keynote Sessions – Gain practical insights through expert-led presentations covering SEO, AI, enterprise marketing, content strategy, branding, analytics, and business growth.
4. 100+ Workshops & Mastermind Sessions – Participate in interactive learning experiences designed to solve real-world marketing challenges through collaboration and expert guidance.
5. 1,000+ Marketing Professionals – Network with marketers, agency owners, consultants, executives, and business leaders from more than 700 global brands.
6. Hands-On Learning – Discover proven frameworks, AI tools, automation techniques, and actionable marketing strategies that can be implemented immediately.
7. Executive Panels – Learn directly from experienced leaders discussing emerging trends, leadership, innovation, and future marketing opportunities.
8. Interactive Networking – Connect with industry peers through networking sessions, collaborative discussions, and community activities designed to foster long-term professional relationships.
9. Semrush Bootcamp – Optional pre-conference training provides in-depth instruction on Semrush's SEO and AI Visibility toolkits for marketers seeking advanced platform expertise.
10. Enterprise-Level Insights – Ideal for enterprise marketers, agencies, freelancers, marketing directors, VPs, and C-suite executives looking to future-proof their digital marketing strategies.